How to edit my Poster

In the past i have done plenty of editing on video formats but ever have I needed to edited a still image.

I was obviously aware of the famous adobe Photoshop software but i wanted something a bit more simple to get started with.

I had a search on the internet and found a lovely website called picnic that lets you edit your photo's online and then simply save them as an edited format back onto your hard drive!!

It does however limit you to a certain amount of effects so therefore I had to go back to Photoshop to add all the extra bits.

Here is where I am so far:

PLANNING MY POSTER

Making a poster is a key concept of selling my artists singles, with a good poster comes a brand image of the artist, this is key in making the artist popular.

You can recognise many artists by visual motif's found in their posters alone, this is why it is important to make a great poster.

I am currently researching into other artists of the same genre's posters. An artist called Devlin has caught my eye with very similar posters to which I can create but I'm sure I can put an interesting twist to create an independent image of my artist.

Below are a couple of examples:

http://www.soulculture.co.uk/wp-content/uploads/2010/10/Devlin_Bud_sweat_beers.jpg


http://www.trailershut.com/actor-images/jay-devlin-1630.jpg

animatics.

This is my anamatic for my video, essentially it is the shots i will be filming that i have drawn out and edited together along with the track.

This is going to be very useful for when i come to filming because i will know exactly how long each shot needs to be and it will be very hard for me to forget any shots that i may of done without any prior planning.

Having this anamatic will make the filming side of the project very easy and it is a great way of organising everything.

location ideas.

Feedback on my ideas from a focus group.

The first person I asked for oppinions about my ideas was Dan finn.

I told Dann about my ideas for my shots and my locations.

He really liked my ideas and thought they were all really good aspects of the genre i am trying to portray.

He gave me a few new ideas like to keep the locations as run down and grotty as possible as it will fit the genre really well, he also said that to have some overgrown plants would look great in the video and he even gave me a few locations that he thinks would be good which you can see on my next post.







I then asked Dan Coulston for his opinions on the same thing.

He had a very similar opinion to the other Dan and said very similar things in comparison about the nature of the locations.

He also gave me the great idea that I should include a dog in the video, a staffy would be optimal he said.

I also thought it would be good to get a female opinion on my music video ideas.

Therefore i asked leah beavis her opinions on my ideas. I even ran through a couple of my ideas for the shots and camera angles.

She absolutely loved the ideas and gave me some new ideas in ways that i can use the locations that Dan suggested to me.

All the feedback i had from this focus group filled me with confidence and gave me a few things to work on so i'm really happy i did it.

Institutions of British Hip Hop

By far the biggest and best represented record label for British hip hop and Grime is Relentless which features artists like dizzee Rascal and Roll deep including Wiley.

As a result they are not the independant record label they were when they started as budgets for music videos reach many thousands and special effects are even used in some productions, as a result it is not the right record label for my music video as the artist is just starting out and as a result the video has a very independant theme and therefore a low budget is used to make the video whereas Relentless use a high budget.

A smaller more independant record label i have researchd is 1st blood records, a very independant record lable with low budgets and relatively small name artists, as a result it is the perfect record label for my artist to start at and my video will hopefully have the independant feel to it that a lot of the artists in 1st blood records have in their videos.

Target audience

British hip hop is generally assosiated with anti social behaviour and crime, this is backed up by many of the artist representing the genre getting involved in fights and criminal activity.
As a result the music generally talks about criminal activity and creates a representation of the audience aswell.

After researching where and when music from this genre is played it becoimes very obvious who the target audience for my track is. I found that tracks from the genre are generally played later at night on the radio generally on channels like radio one extra, a radio station owned by the BBC. I know for a fact that their target audience is the younger generation as many people in my friend group listen to it when they are driving and when researching it i found they are targeting a younger audience as their website is marketed towards that audience.

The channel AKA also play music of this genre throughout the day and have a forum online to promote artists in the genre.

Therefore it is fairly obvious that the target audience is of the younger generation and for people living in more urban areas and larger cities.